Plaace

Plaace is a comprehensive location intelligence platform that empowers commercial real estate professionals, retailers, and property developers to make data-driven decisions through advanced area analytics and insights. Founded in 2020 in Oslo, Plaace combines multiple data sources including movement data from Telia, transaction data from BankAxept, and comprehensive demographic information to provide actionable intelligence about any location. The platform enables users to optimize tenant mix, track property performance, identify investment opportunities, analyze catchment areas, and predict revenue potential using machine learning models. Key features include footfall tracking, visitor demographics analysis, competitive landscape assessment, custom dashboard creation, and AI-powered location scoring. Plaace serves Nordic markets (Norway, Sweden, Denmark, and Finland) and supports various use cases from retail expansion and site selection to property valuation and urban planning. The platform's user-friendly interface makes complex location data accessible to teams without technical expertise, while advanced analytics capabilities serve data scientists and analysts. With customers including major Nordic retailers like Europris, Norli, and Clas Ohlson, as well as property companies like OBOS and Steen & Strøm, Plaace has established itself as a critical tool for understanding the physical world and creating vibrant urban environments through intelligent location-based decision making.